Last Updated: August 2021
The Lawson Companies (“Lawson,” “we,” or “us”) are committed to your rights to privacy.
It does not apply to information collected by (1) us offline or through any other means, including on any other website operated by Lawson or any third party (including our affiliates and subsidiaries); or (2) any third party (including our affiliates), including through any application or content (including advertising) that may link to or be accessible from the Site.
COLLECTION OF YOUR INFORMATION
Information You Voluntarily Provide to Us
In visiting our site or conducting business with us, you may voluntarily submit personal data directly to us for several reasons, such as interest in:
- Learning more about our products and services
- Applying for housing at one of our properties
- Accessing our proprietary content
- Subscribing to newsletters, updates, or requesting additional information
- Applying for a job
In contacting us, you may submit your name, address, telephone number, and email address. Through our on-line lease applications, we may request information including, but not limited to, your name, e-mail address, date of birth, phone number, postal address, social security number, driver’s license, and financial information, which is collected for the purpose of evaluating creditworthiness. That information or combination of data or more sensitive information may be used to identify you (together, “Personal Data”). Most of the Personal Data we receive from you is publicly available, but it will be protected as set forth below.
You may choose not to provide us with Personal Data by not communicating that information to us. However, you may be unable to access certain services and features if those services and features require Personal Data in order to function. In general, some Personal Data about you is required for you to rent housing, submit an inquiry, or use any of our interactive services.
Information We Collect
When accessing our Site, Lawson will learn other information about you during your visit.
To administer our systems and Site and make improvements to them, we may record non-personal information about your Site access, such as the internet protocol (IP) address and associated domain name sever (DNS), websites visited before and after visiting the Site, and the browser software you are using to access the Site.
Similar to other commercial websites, our Site utilizes a standard technology called “cookies” and web server logs to collect information about how our Site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, the websites visited just before and just after our website, and your IP address. This is discussed more in the “Information We Collect Through Automatic Data Collection Technologies and Cookies” section.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone.
HOW WE USE YOUR INFORMATION
We use the Personal Data you provide to:
- present our Site and its contents to you;
- provide you with our products or services;
- respond to your residential requests;
- deliver you personalized content and product offerings;
- establish, manage, and terminate business relations with you;
- in any other way we may describe when you provide the information;
- for any other purpose with your consent; or
- as required for legal compliance or other lawful purposes.
Your Personal Data may also be used to communicate with you by e-mail, telephone, or text messages and send you marketing materials if you choose to opt-in to such campaigns, of which you may opt-out of at any time.
Lawson seeks your consent before contacting you via telephone, text message, email, and fax.
Specifically, by e-signing your name and checking the box labeled “YES” where you provide your contact information, you are authorizing Lawson and/or its service providers to contact you at the number you listed via phone or text (SMS), including (as necessary) using automated dialing technology, for marketing or advertising purposes, or regarding your business with us. No purchase is required. No agreement or signature is required for you to receive the services. Separate message and data rates may apply. To unsubscribe and opt-out at any time you may reply “STOP” to any Lawson text message. We acknowledge that this consent may be revoked at any time, but that until such consent is revoked, you may receive calls and text (SMS) messages from Lawson. If you are a job applicant, additional information will be collected, including sensitive Personal Data, and advanced consent will be obtained.
Specifically, by providing your contact information and clicking the box labeled “Subscribe” where you provide your contact information, you are authorizing Lawson and/or its service providers to contact you via email or fax. We may collect and send you email for the following purposes but will always accurately identify ourselves and use truthful and accurate subjects and information.
- Send general information and answer questions and queries.
- Provide sales updates and information.
- Engage in marketing activities.
- Determine collaboration or partnership interest/opportunities of mutual interest.
We have provided an “Unsubscribe” link at the bottom of any such email or communication and will promptly fulfill your request to opt-out/unsubscribe to these communications.
INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES AND COOKIES
When using our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
The technologies we use for this automatic data collection may include cookies (or browser cookies), flash cookies, or web beacons. A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that website’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Cookies enable the website or service providers systems to recognize your browser and capture and remember certain information.
We may partner with third-partner vendors such as Google Analytics, HotJar, and others, to understand visitor traffic and navigation preferences for Lawson’s Site. By visiting our Site you consent to the collection and use of information by these third-party vendors. We do not transfer personal information to these third-party vendors. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. You may opt out of HotJar by blocking HotJar from collecting your data or enabling a “Do Not Track” feature on your browser here: https://www.hotjar.com/privacy/do-not-track/.
THIRD PARTIES AND INFORMATION WE SHARE
Additionally, third party vendors may help us administer our Site, communicate with you or others, comply with regulations, or deliver services. We may share your data with them in support of any of these goals. However, prior to doing so, we obtain assurances from our vendors that they will safeguard your Personal Data.
YOUR CHOICES, ACCESS, CORRECTION, AND DELETION
To process your Personal Data, we typically rely upon your consent, contract performance, our legitimate business interest, or compliance with law. You may object to or restrict our processing of your Personal Data. You may withdraw any prior consent you may have given to process Personal Data at any time.
Should you wish to access or amend any Personal Data you may have provided us or if you wish to request deletion, please contact us at firstname.lastname@example.org. Your Personal Data will be deleted or blocked from our database at your request.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.
HOW WE PROTECT YOUR INFORMATION
We use administrative, technical, and physical security measures to help protect your Personal Data. While we have taken reasonable steps to secure the Personal Data you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable. As such, Lawson cannot and does not warrant the security of your Personal Data.
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our Site may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit card information should never be transmitted via email.
RIGHTS OF CERTAIN TYPES OF USERS
Subject to local law, you may have certain rights with regard to your Personal Data. To learn more about the Personal Data we collect about you or the rights you may have, please contact us at the contact information below. These rights may include the following rights to (1) access or rectify your Personal Data or request its deletion, (2) request a restriction on the processing of your Personal Data, (3) object to the processing of your Personal Data, or (4) exercise other rights with respect to your Personal Data. Please contact us as described below. While we strongly encourage you to first raise any questions or concerns about your Personal Data directly with us, you may have a right to lodge a complaint with the relevant supervisory authority.
EUROPEAN ECONOMIC AREA/EUROPEAN UNION (EU)
Lawson’s headquarters and offices are in the United States and we do not intentionally target European visitors to our website and do not receive EU Personal Data directly from individuals. For any Personal Data submitted via the Site, we take the protections listed above that are in compliance with the EU General Data Protection Regulation 2016/679/EU (“GDPR”) regarding the collection, use, and retention of Personal Data from the EU member countries and Switzerland.
Neither the California Consumer Privacy Act (“CCPA”) nor California’s “Shine the Light” law (Civil Code Section § 1798.83) is applicable to our Site. Both laws include a right for California residents to request certain information regarding our disclosure of personal information to third parties or to request the deletion or restriction of personal information. To make such an inquiry or request, please send an email to email@example.com.
Lawson also operates consistently with Canadian Anti-Spam Legislation (“CASL”). We do not send unauthorized Commercial Electronic Messages (“CEM”) to Canadian email addresses, unless they have opted-in to receive CEM. We understand a message sent to request consent is also considered CEM under CASL and we do not engage in this activity.
VISITORS UNDER 18
Lawson’s Site is not intended for children under 16 years of age, nor do we knowingly market or sell any goods or services to persons under the age of 18. Accordingly, we do not knowingly process Personal Data from anyone under 18 years of age and anyone under 18 years of age should not submit any Personal Data to Lawson. If you believe that we have collected personal information from a child under 16 without parental consent, please contact us at firstname.lastname@example.org and we will take steps to remove that information promptly.
REQUESTS, RECOURSE, ENFORCEMENT, AND LIABILITY
Complaints and issues escalated to Lawson will be responded to promptly, especially with regard to any data breach, but in any event within 30 days of receipt. Lawson will investigate any complaints and issues, attempting to promote expedited resolution. To escalate any issue or complaint, please contact Lawson at email@example.com or 757-449-6161.